Three business analytics case studies were undertaken, encompassing market basket analysis, customer segmentation, and campaign management. SAS Visual Data Mining and Machine Learning on SAS Viya was utilized to explore data and provide insights. A comprehensive report addressing both technical and business aspects was delivered.
neural-network
logistic-regression
association-rules
decision-tree
fraud-detection
market-basket-analysis
customer-segmentation
stratified-sampling
sas-viya
rfm-segmentation
sas-visual-analytics
data-partitioning
cut-off-point-calculation
maximal-tree
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Updated
Apr 15, 2024