The project dives into transaction records of an online retail business to uncover hidden relationships between products. The overall goal is a data-driven approach to enhance the customer shopping experience, improve loyalty, boost profitability, tailor marketing strategies, and optimize inventory management via strategic business decisions.
machine-learning
data-engineering
data-analysis
market-data
data-mining-algorithms
kmeans-clustering
apriori-algorithm
market-basket-analysis
sequential-pattern-mining
association-rule-mining
data-driven-decisions
fp-growth-algorithm
eclat-algorithm
lift-analysis
support-and-confidence-analysis
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Updated
Apr 3, 2024 - Jupyter Notebook