Concepts

Sending notifications to subscribers

Mail Templates

Phosphorum uses mail templates to send notifications to subscribers.

These mail templates is an experimental proof-of-concept based on the idea that the most common design patterns seen in email can be placed in modular blocks and moved around to create different designs.

The same principle is used to build the email templates in MailChimp's Drag-and-Drop email editor.

This email is optimized for mobile email clients, and even works relatively well in the Android Gmail App, which does not support Media Queries, but does have limited mobile-friendly functionality.

While this coding method is very flexible, it can be more brittle than traditionally-coded emails, particularly in Microsoft Outlook 2007-2010. Outlook-specific conditional CSS is included to counteract the inconsistencies that crop up.

For more information on HTML email design and development, visit http://templates.mailchimp.com