Awesome Product Manager

A curated list of awesome resources for product managers to learn and grow.

Who's a product manager?

A product manager is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the business strategy behind a product (both physical and digital products), specify its functional requirements, and generally manage the launch of features. They coordinate work done by many other functions (like software engineers, data scientists, and product designers) and are ultimately responsible for the business success of the product. Wikipedia

Contents

• Courses
  • Soft Skills
  • Hard Skills
  • Frameworks
  • UI and UX
  • Analytics and analysis
  • Economics and finance
  • Marketing
• Books
• Podcasts
• Video
• Telegram channels
• Websites and blogs
• Conferences
• Tools
  • Product Management
    • Customer Journey Map
    • Mindmaps
    • Wireframes
    • Prototyping
  • Hypothesis testing
  • Web
    • Analytics
    • Leads
    • Competitor research
    • A/B testing
    • Newsletters
  • Calls
  • Researches
  • Tasks and projects
  • Notepads
  • Customer support
• Contributing
• License

Courses

• Go Practice! - Oleg Yakubenkov.
• How to be a Product Manager, ProductStar - Michail Karpov, Roman Abramov.
• Customer Development - Ivan Zamesin.
• Product Heroes - Ilya Krasinsky.
• Product Managers Acceleration - Arkadiy Moreynis, Alexey Chernyak.
• Become a Product Manager - Udemy.
• Product Management 101 - Udemy.
• Practical Customer Development - Udemy.
• Product Manager Specialization - Coursera.
• Digital Product Management - Coursera.
• Software Product Management - Coursera.
• Company Future Management - Coursera.
• Digital Product Management: Modern Fundamentals - Coursera.
• Digital Product Management - Netology.
• Profession Product Manager - Netology.
• Customer Development - Netology.
• Profession Product Manager - IIDF.
• Trackers School - IIDF.
• Product Pro - IIDF.
• Product Manager – Managing Digital Product - Higher School of Economics.
• Product Management - Higher School of Economics.
• Customer Journey Map - Binary District.
• Project Management in IT - Binary District.
• Lean Product Management - Product.Vision.
• Customer Development - Product.Vision.
• Product Owner. Survival cource - ScrumTrek.
• Product Mindset - Product Sense.
• Growth - Reforge.
• Digital Product Management - Questrom School of Business.
• Lean & MVP with Software Development Frameworks - Geekbrains.
• Basic Product Management - My Monday.
• GDPR Data Privacy Professional - Data Privacy Office.
• Project Management Professional Certification - Project Management Institute.
• Development and Implementation of BSC and KPI - "Specialist" Computer Training Center.
• Growth hacking - Growth academy.
• Software Product Management Specialization - The University of Alberta Canada.
• Strategy for 24 hours - IKRA.
• Marathon of Creative Methods - IKRA.
• Alchemist Accelerator - Alchemist Accelerator.
• AppGrowthLab - AppGrowthLab.
• D-school - Stanford University.
• Product Management - System Approach.
• Going Deeper in eCommerce - iWengo.
• Tracking for Entrepreneurs - Right Track.
• Luxoft Training - Luxoft Training.
• Gorbunov's Bureau School - Gorbunov's Bureau.
• Yandex Managers School - Yandex.
• Yandex.Praktikum - Yandex.
• Better Product Manager - Vedant Lohbare.

Soft Skills

• Jedi Technics of The Empty Inbox - Udemy.
• Learning How To Learn - Coursera.
• Killer Presentation Academy - Bonnie&Slide.
• Innovations Management - Higher School of Economics.
• Conducting Sociological Research - Higher School of Economics.
• Soft Skills in IT: negotiations and communications - My Monday.

Hard Skills

• Learn SQL - Codeacademy.
• Machine Learning and Data Analysis - Coursera.
• Mathematics and Python for Data Analysis - Coursera.
• Front-End Web Development with React - Coursera.
• Machine Learning - Coursera.
• System Thinking - Coursera.
• Intro to SQL for Data Science - DataCamp.
• Data Analyst with Python - DataCamp.
• CS50: Introduction to Computer Science - Harvard University.
• Основы DevOps - Cleverics.
• Data Mining in Action - DMIA.
• Deep Learning School - Moscow Institute of Physics and Technology.

Frameworks

• Professional Scrum Product Owner - Scrum.org.
• Professional Scrum with Kanban - Scrum.org.
• Scrum Product Owner Training - Scrum.org.
• Certified Scrum Product Owner - ScrumTrek.
• Kanban Webinars - ScrumTrek.
• Professional Scrum Product Owner - Unusual Concepts.
• Agile - My Monday.

UI and UX

• Design - Coursera.
• Introduction to UI Design - Coursera.
• Basic Design Thinking - Dtcenter.
• Typography and Layout - Igor Shtang.
• Design Thinking Camp - Wonderfull Lab.
• Web Designer - Netology.
• Mobile Design - Netology.
• Interfaces Design from Strategy to Testing - Netology.
• UX Design - Skillbox, Aic.
• UX Analytics - Skillbox, Aic, Tagline.
• CPD preparatory course - British Higher School of Art & Design.

Analytics and analysis

• Business Analysis - E5.
• Basic Statistics - Stepik.
• Business Value Analysis - ICAgile.
• Data for Business: Gathering, Understanding and Using - Alexey Kulichevskiy.
• Product Analytics - My Monday.

Economics and finance

• Financial Engineering and Risk Management - Coursera.
• Fundamentals of Corporate Finance - Coursera.
• Target Costing and Channel Economics - Coursera.

Marketing

• Google Analytics - Netology.
• Mobile Applications Marketing - Netology.
• Online Cources Producer - Skillbox.
• Digital Marketing Strategy - Coursera.

Books

• The Mom Test - Rob Fitzpatrick.
• The Goal: A Process of Ongoing Improvement - Eliyahu M. Goldratt, Jeff Cox.
• Hooked: How to Build Habit-Forming Products - Nir Eyal.
• Na kryuchke. Kak sozdavat produkty-hity - Marty Cagan.
• Principles: Life and Work - Ray Dalio.
• Lean Startup - Eric Ries.
• The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life - Mark Manson.
• Make time: How to focus on what matters every day - Jake Knapp, John Zeratsky.
• Thinking, Fast and Slow - Daniel Kahneman.
• Good To Great - Jim Collins.
• How to Measure Anything - Douglas W. Hubbard.
• Scrum - Jeff Sutherland.
• Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential - Carol Dweck.
• Cracking the PM Interview: How to Land a Product Manager Job in Technology - Gayle Laakmann McDowell, Jackie Bavaro.
• Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days - Jake Knapp, John Zeratsky, Braden Kowitz.
• Running Lean: Iterate from Plan A to a Plan That Works - Ash Maurya.
• Zero to One: Notes on Startups, or How to Build the Future - Blake Masters, Peter Thiel.
• Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - W. Chan Kim, Renee Mauborgne, Renée A. Mauborgne.
• Homo Deus: A Brief History of Tomorrow - Yuval Noah Harari.
• Think and Grow Rich - Napoleon Hill.
• Good Strategy/Bad Strategy: The Difference and Why It Matters - Richard Rumelt.
• The Deadline: A Novel About Project Management - Tom DeMarco.
• Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success - Sean Ellis, Morgan Brown.
• The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company - Steve Blank, Bob Dorf.
• Value Proposition Design: How to Create Products and Services Customers Want - Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
• High Output Management - Andrew S. Grove.
• Intercom on Product Management - Des Traynor.
• Jedi Technics - Maksim Dorofeev.
• Product Management For Dummies - Brian Lawley, Pamela Schure.
• The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity - Alan Cooper.
• It Doesn’t Have to Be Crazy at Work - Jason Fried, David Heinemeier Hansson.
• Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long - David Rock.
• Intercom on Jobs-to-be-Done - Des Traynor, Paul Adams.
• The Everything Store - Brad Stone.
• Agile Product Management with Scrum - Roman Pichler.
• Naked Statistics: Stripping the Dread from the Data - Charles Wheelan.
• Intercom on Marketing: The marketing book for startups - Des Traynor, Matt Hodges, John Collins.
• How to make big money? - Boris Berezovskiy.
• SPIN Selling - Neil Rackham.
• Breaking the Habit of Being Yourself: How to Lose Your Mind and Create a New One - Dr. Joe Dispenza.
• Machine, Platform, Crowd: Harnessing Our Digital Future - Erik Brynjolfsson, Andrew McAfee.
• The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell.
• Vvedenie v SQL - Martin Graber.
• How I Create Growth Hacking Plans - Aladdin Happy.
• Mitt LIV SOM Polarforsker - Roald Amundsen.
• Makeover: How Mobile Flipped the Shopping Cart - Stephan Schambach.
• Designing for Growth: A Design Thinking Tool Kit for Managers - Jeanne Liedtka, Tim Ogilvie.
• Just Listen: Discover the Secret to Getting Through to Absolutely Anyone - Mark Goulston.
• Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue - Ryan Holiday.
• Antifragile: Things That Gain from Disorder - Nassim Nicholas Taleb.
• Learned Optimism: How to Change Your Mind and Your Life - Martin E. P. Seligman.
• Psikhologiia lzhi i obmana: kak razoblachit lzhetca - Evgeniy Spiritsa.
• Imperiya dolzhna umeret. Istoriya russkih revolyutsiy v litsah. 1900-1917 - Mikhail Zygar.
• Open: An Autobiography - Andre Agassi.
• Superforecasting: The Art and Science of Prediction - Philip E. Tetlock, Dan Gardner.
• Extreme Ownership - Jocko Willink, Leif Babin.
• Tainie vidy na goru Fudzi - Victor Pelevin.
• Who: The A Method for Hiring - GeoffSmart.
• Design for the Real World - Victor Papanek.
• Lovability: How to Build a Business That People Love and Be Happy Doing It - Brian de Haaff.
• Skin in the Game: Hidden Asymmetries in Daily Life - Nassim Nicholas Taleb.
• Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die - Eric Siegel.
• Decisive: How to Make Better Choices in Life and Work - Chip Heath, Dan Heath.
• Monetizing Innovation: How Smart Companies Design the Product Around the Price - Madhavan Ramanujam, Georg Tacke.
• Captivate The Science of Succeeding with People - Vanessa Van Edwards.
• Ya manipuliruyu toboy - Nikita Nepryakhin.
• Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition - Lyssa Adkins.
• Essentialism: The Disciplined Pursuit of Less - Greg McKeown.
• The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change - Stephen R. Covey.
• No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich - Dan S. Kennedy.
• Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration - Ed Catmull, Amy Wallace.
• Shantaram: A Novel - Gregory David Roberts.
• The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback - Dan Olsen.
• Leading: Learning from Life and My Years at Manchester United - Alex Ferguson, Michael Moritz.
• Atlas Shrugged - Ayn Rand.
• Creative Selection - Ken Kocienda.
• Remote: Office Not Required - Jason Fried, David Heinemeier Hansson.
• Iskusstvo upravlencheskoi bor'by v karmane - V. Tarasov.
• Scrum: The Art of Doing Twice the Work in Half the Time - J. Sutherland.
• Osnovi teorii effektivnosti tselenapravlennikh processov. Chast 1 - G. Petukhov.
• The Four Steps to the Epiphany - S. Blank.
• The Limits to Growth: A Report for the Club of Rome's Project on the Predicament of Mankind - Donella H. Meadows.
• Steve Jobs: A Biography by Walter Isaacson - Walter Isaacson.
• Mind the Gap ili kak stat svoim - V. Zaviyalova.
• Kopirayting : kak ne sest sobaku. Sozdaem teksty, kotorye prodayut - D. Kot.
• The Greatest Salesman in the World - Og Mandino.
• User Stories Applied: For Agile Software Development - Mike Cohn.
• Getting Real - Jason Fried, David Heinemeier Hansson, Matthew Linderman.
• Platon: Gosudarstvo - Plato.
• First Cut - Gabriella Oldham.
• Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs - John Doerr.
• Upravlenie proektami, lyudmi i soboy - Nikolay Toverovskiy.
• Everything Is Negotiable: How to Get the Best Deal Every Time - Gavin Kennedy.
• Vita Activa - Hannah Arendt.
• Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams - Richard Banfield, Martin Eriksson, Nate Walkingshaw.
• Shoe Dog: A Memoir by the Creator of Nike (No Series) - Phil Knight.
• Vlast - Nikolay Starikov.
• Kak rabotat v rabochee vremya - Sergey Bekhterev.
• Harry Potter and the Methods of Rationality - Eliezer Yudkowsky.
• User Story Mapping: Discover the Whole Story, Build the Right Product - Jeff Patton.
• Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore.
• Management - Michael H. Mescon, Michael Albert, Franklin Khedouri.
• Thinking in Systems: A Primer - Donella H. Meadows.
• Impact Mapping: Making a big impact with software products and projects - Gojko Adzic.
• Ichak Adizes books - Ichak Adizes.
• The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results - Gary Keller, Jay Papasan.
• Drive: The Surprising Truth About What Motivates Us - Daniel H. Pink.
• Pervyy posle boga : Ne budte prosto nachalnikom - M. Turgunov.
• Herding Cats: A Primer for Programmers Who Lead Programmers - J. Hank Rainwater.
• 33 Strategies of War - Robert Greene.
• Designing Products People Love: How Great Designers Create Successful Products - Scott Hurff.
• Misbehaving: The Making of Behavioral Economics - Richard H. Thaler.
• Leaders Eat Last: Why Some Teams Pull Together and Others Don't - Simon Sinek.
• Tovarnyy marketing - G. Shapovalov.
• The Power of Habit: Why We Do What We Do in Life and Business - Charles Duhigg.
• AI Superpowers: China, Silicon Valley, and the New World Order - Kai-Fu Lee.
• The Art of Strategy: A Game Theorist's Guide to Success in Business and Life - Avinash K. Dixit, Barry J. Nalebuff.
• Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer - Carl Sewell, Paul B. Brown.
• Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All (Good to Great) - Jim Collins, Morten T. Hansen.
• Transformator. Kak sozdat svoi biznes i nachat zarabatyvat - Dmitrii Portniagin.
• Peregovory s monstrami. Kak dogovoritsya s silnymi mira sego - I. Ryzov.
• Novye pravila delovoy perepiski - Lyudmila Sarycheva, Maksim Ilyahov.
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers - Alexander Osterwalder, Yves Pigneur.
• Learning Agile: Understanding Scrum, XP, Lean, and Kanban - Andrew Stellman.
• Fundamentals of Project Management - Joseph Heagney.
• Iandeks.Kniga - D. Sokolov-Mitrich.
• V rabotu s golovoy. Patterny uspeha ot IT-spetsialista - Kel Nyuport.
• The First 90 Days. Critical Success Strategies for New Leaders at All Levels - Michael Watkins.
• Goldratt's Theory of Constraints: A Systems Approach to Continuous Improvement - William H. Dettmer.
• Scrum Product Ownership - Robert Galen.
• 45 tatuirovok prodavana - M. Batyrev.
• The Business Book: Big Ideas Simply Explained - Dorling Kindersley.
• The Power of Now: A Guide to Spiritual Enlightenment - Eckhart Tolle.
• Pishi, sokraschay. Kak sozdavat silnyy tekst - Ilyahov Maksim.
• Lean In: Women, Work, and the Will to Lead - Sheryl Sandberg.
• The Positive Leader: How Energy and Happiness Fuel Top-Performing Teams - Jan Mühlfeit, Melina Costi.
• Montaigne: Complete Essays - Michel de Montaigne.
• Abundance: The Future Is Better Than You Think (Exponential Technology Series) - Peter H. Diamandis, Steven Kotler.
• Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future - Ashlee Vance.
• The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future - Kevin Kelly.
• The Five Dysfunctions of a Team: A Leadership Fable - Patrick Lencioni.
• 45 tatuirovok menedjera - M. Batyrev.
• The Four Steps to the Epiphany. Successful Strategies for Products that Win - Steven G. Blank.
• Top 10 Strategic Technology Trends for 2020 - Gartner.
• The Illustrated Children’s Guide to Kubernetes - Cloud Native Computing Foundation.
• Phippy Goes to the Zoo. A Kubernetes Story - Cloud Native Computing Foundation.
• Phippy and Zee Go To The Mountains. A Prometheus Story - Cloud Native Computing Foundation.
• Bulletproof Problem Solving: The One Skill That Changes Everything - Charles Conn.
• The Pyramid Principle: Logic in Writing and Thinking - Brabara Minto.
• The Checklist Manifesto: How to Get Things Right - Atul Gawande.

Podcasts

• Masters Of Scale
• How I Built This
• StartUp
• The Pitch
• The Product Podcast
• Make Sense Podcast
• Do It OK, It Will Be OK
• ReWork
• Intercom
• Sebrant chatting
• This Is Product Management
• Two For The Price Of One
• Product Hunt Radio
• About People
• Y Combinator
• a16z Podcast
• Data Driven Decisions
• Podlodka Podcast
• Tony Robbins
• It's Fail
• Groks
• Productlogic
• Radio-T
• Product Popcorn
• 99% Invisible
• 9pm Consulting
• Crazy/Genius

Video

• No Flame No Game
• Yandex Academy
• Managing Projects and Products
• Maxim Spiridonov
• ProductCamp
• TED Talks
• Y Combinator
• Russians Cool
• Dmitry Dumik
• Productstar
• Product School San Francisco
• Tim Ferriss Show
• TechSparks
• Igor Rybakov
• Internet 9000
• Binary District
• Badoo Tech
• Simple Thoughts
• Group-IB
• Mind The Product
• People Of Business
• Interesting Engineering
• Target Summit
• 3blue1brown
• Do It OK, It Will Be OK

Telegram channels

• No Flame No Game
• Dark Side
• Zamesin
• Make Sense
• Design & Productivity
• Product Beard
• Product Design Digest
• How I Met Your Product
• Epic Growth Channel
• addmeto
• Internet 9000
• alexcouncil
• PonchikNews
• Ing. Lapidus
• Internet analytics
• Product Management
• Productlogic
• Product Store
• Qetzal-1UP

Websites and blogs

• Go Practice!
• Inside Intercom
• Product Manager HQ
• Product Hunt
• TechCrunch
• Habr
• Harvard Business Review
• vc.ru
• Andrew Chen
• The Bell Tech
• Startup Of The Day
• Mind the Product
• The Unicorn
• Media Skunk
• Y Combinator
• Grow Horse
• Inc Russia
• Stratechery
• The Black Box of Product Management
• Perfomance360
• Daniil Khanin
• Daily 10 Ideas
• UIE
• Department of product
• Julie Zhou
• Product Talk
• Crunchbase
• Andrey Doronichev
• Andrey Sebrant
• Morning Brew
• Hiten Shah
• The Information
• Mann Ivanov Ferber Newsletter
• Andreessen Horowitz
• Benedict Evans
• HeyDesigner
• Think with Google
• Max Cherepitsa
• UX Notes
• Crisp
• Nielsen Group
• Advices of Gorbunov's Bureau
• Sergey Korol
• Ilya Birman
• TOOLBOXTOOLBOX - A curated list of the best business, design, and organisational change toolboxes built by some of the most influential companies, institutions and thinkers.
• Product Design Database - Free database of curated products so you can focus on what really matters. Discover the best tools, methodologies, plugins and learning resources.

Conferences

• Mind the Product
• ProductSense
• Product Management Festival
• Epic Growth Conference
• Web Summit
• ProductCamp
• Atlassian Summit
• Google I/O
• SiriusDecisions Summit
• Industry: The Product Conference
• CSTB Telecom & Media
• Front: Conference for UX and Product Managers
• CES
• AgileDays
• Agile Business Conference
• WWDC
• NOAH
• OFFF
• TC Disrupt

Tools

Product Management

• Miro
• Notion
• Fibery

Customer Journey Map

• UXpressia
• Smaply
• Milkymap

Mindmaps

• Mindmeister
• XMind
• FreeMind

Wireframes

• Moqups
• Balsamiq

Prototyping

• Marvel
• Flinto
• Sketch
• Origami
• FramerJS
• Figma

Hypothesis testing

• Tilda
• Webflow

Web

Analytics

• Google Analytics
• Yandex.Metrika
• Mixpanel
• GoSquared
• Usertesting.com
• Amplitude

Leads

• Intercom
• Yandex.Диалоги
• JivoSite
• LiveTex

Competitor research

• SimilarWeb
• Alexa
• iSpionage
• Facebook Insights
• SEMrush

A/B testing

• VWO
• Optimizely
• Google Optimize

Newsletters

• MailChimp
• Campaign Monitor
• Sendinblue

Calls

• Zoom

Researches

• SurveyMonkey
• SurveyGizmo
• Yandex.Toloka
• Yandex.Surveys
• Ribbon

Tasks and projects

• Jira
• Basecamp
• Redmine
• Asana
• Trello
• Yandex.Tracker

Notepads

• Bear

Customer support

• Zendesk
• Wannadocs

Contribute

Contributions welcome! Read the contribution guidelines first. This list also available in the Russian language.

License

To the extent possible under law, Yuhenobi has waived all copyright and related or neighboring rights to this work.