Numerous small changes sinpired by Dereks Tech Talks
Explained some naming conventions and patterns.

Michael: Need to provide a concise overview in which place mapping and transformation can happen. Current page is too rushed, confused the hell out of me. - Server level, account level, export/import, stream ingestion, stream source/mirror, republishing. More Examples and exactly when the transformation is applied. Nats trace for debugging. Not applied recursively.