This project focuses on the analysis and optimization of website traffic using MySQL for data management. The goal is to understand, measure, and improve various aspects of web traffic and user behavior. The project is divided into several key sections:
Briefly introduce the project and its objectives. Explain the importance of traffic analysis and optimization in the context of web-based businesses.
- Website Measurement & Testing
- Product-Level Analysis
- Channel Analysis & Optimization
- User-Level Analysis
In this section, we measure and test various aspects of the website, such as traffic sources, conversion rates, and segmentation for bidding optimization.
This part of the project focuses on analyzing individual product performance, including sales data, conversion funnels, cross-selling, and the impact of new product launches.
In this section, we compare and optimize marketing channels, understand their relative performance, and analyze trends in their effectiveness.
The user-level analysis aims to understand the behavior of repeat visitors and purchasers. We compare the conversion patterns of new and repeat visitors on the website.