Different approaches to measuring an ecommerce customer's loyalty. An initial report based on loyalty insights done through analyzing customer's transaction data can be found here.
- RFM - The different variations can be in the way recency, frequency and monetary value are calculated. Also can take lifetime value into consideration.
- RFM measure with returns taken into account
- Causal directed graphs
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DoWhy : A python library for causal inference , supports explicit modeling and causal assumptions can be tested as well. official doc
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Estimating the effect of a member rewards program - can be done after we take advantage of loyalty or before?
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How long should an articles' headline be? length of wordcount on news articles headline
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Hotel cancellations - can this be used for order cancellations or returns? - Beyond Predictive Models: The Causal Story Behind Hotel Booking Cancellations
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Causalnex : Python library that helps infer causation instead of observing correlation.
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Causual discovery toolbox : Causal inference in graphs and in the pairwise settings. Also can do graph structure recovery and dependencies.
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Causal graphical models : Python module built on top of networkx for causal graphs and structural graphs
1. Link to the lifetimes library - [todo]
Within the domain of ecommerce, what else can be done after loyalty has been measured?
- Introduction of loyalty rewards programs like amazon prime
- Victory laps of customers