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Customer Segmentation Analysis, developed using Python, by using Clustering Algorithm for the purpose of dividing the customers into groups based on the similarity in different ways that are relevant to marketing such as location, items, spending score, salary and accordingly identify customers’ behavior and interests and focus on them for futur…

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ShreenidhiN/Customer-Segmentation

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Customer-Segmentation

Customer Segmentation and Market Basket Analysis, developed using Python, involves classification of customers in an Online Retail Store and study of their granular purchase behaviour. Helpful in devising strategies which uncovers deeper understanding of purchase decisions taken by the customers, determine appropriate product pricing and recommend as well.

  • Data Import and Processing
  • Exploratory Data Analysis
  • Cohort Analysis
  • RFM Analysis
  • K-Means Clustering
  • Association Rule Mining
  • Recommendation

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Customer Segmentation Analysis, developed using Python, by using Clustering Algorithm for the purpose of dividing the customers into groups based on the similarity in different ways that are relevant to marketing such as location, items, spending score, salary and accordingly identify customers’ behavior and interests and focus on them for futur…

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