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Spend-Prediction--Linear-Regression
Spend-Prediction--Linear-Regression PublicThis particular case involved the data of 5000 customers of a Credit Card Major. The objective was to understand and prioritize the metrics/parameters that were driving the total credit card spend …
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Customer-Churn-Case-Study---Logit-Regression
Customer-Churn-Case-Study---Logit-Regression PublicThe study involves predicting the attrition rate of ~72000 customers of a Telco company, and use insights from the model to develop an incentive plan for enticing would-be churners to remain with t…
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Segmenation---K-Means-Analysis
Segmenation---K-Means-Analysis PublicHad to develop a customer segmentation to define marketing strategy. The dataset summarized the usage behavior of about 9000 active credit card holders during the last 6 months. The file is at a cu…
SAS
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