Welcome to the official repository of AdVisor, where we are revolutionizing digital marketing through cutting-edge machine learning algorithms and AI-driven analytics. AdVisor offers unparalleled capabilities to enhance campaign performance and maximize return on investment (ROI) across various digital advertising platforms.

Our project is divided into two main repositories:

• AdVisor Frontend: The frontend repository houses the user interface codebase. It's built to provide users with a seamless and intuitive experience while they navigate through the actionable insights provided by our platform.
• AdVisor Backend: The backend repository contains all server-side logic and database management scripts. It is the backbone of our platform, processing data and generating insights with high efficiency and reliability.

AdVisor is designed with the following capabilities to provide a competitive edge through technical sophistication while remaining user-friendly for a broad audience:

• Multi-Platform Integration: Seamlessly aggregates data across various advertising platforms for holistic campaign analysis.
• Advanced Analytics: Utilizes a comprehensive suite of KPIs to meticulously evaluate campaign performance.
• Customizable AI-Driven Recommendations: Employs sophisticated machine learning models to generate tailored suggestions for campaign improvement.
• Budget and Parameter Optimization: Features optimization algorithms to ensure the efficient allocation of marketing resources.

AdVisor's architecture is crafted to support extensive data integration and preprocessing capabilities, robust predictive analytics, and an AI-driven recommendation engine that includes:

• API Integration and Data Fetching: Secure and efficient data fetching from multiple digital advertising platforms using advanced API connectivity.
• Data Preprocessing: Involves data cleaning, normalization, feature engineering, and dimensionality reduction to prepare data for analysis.
• Machine Learning Models: Utilize both traditional statistical models and modern neural networks to predict campaign outcomes and optimize parameters.
• AI-Driven Recommendation Engine: Provides interpretable, dynamic, and actionable recommendations to enhance marketing strategies effectively.

AdVisor caters to a diverse range of users, including:

• Marketing Executives
• SEO Specialists
• Content Creators and Strategists
• E-commerce Managers
• Startups and Small Business Owners

To get started with AdVisor, please refer to the individual repository links above, which contain detailed instructions on setting up and running the applications.

• Node.js and npm (for the frontend)
• Python 3.x (for the backend)
• Access to database services (e.g., PostgreSQL, MongoDB)

Clone the respective repository, install dependencies, and set up the environment variables as described in the repository README files.

We welcome contributions from the community, whether they are feature requests, bug fixes, documentation improvements, or code patches:

1. Fork the repository you want to contribute to.
2. Create a new branch for your changes.
3. Make your changes and test them thoroughly.
4. Submit a pull request with a comprehensive description of the changes.

Please review our Contributing Guidelines for more information on making a contribution.

AdVisor is committed to providing a welcoming and inspiring community for all. Participants in the AdVisor community are expected to follow our Code of Conduct.

If you encounter any problems or have any suggestions, please file an issue in the corresponding repository. We appreciate your feedback and contributions to improve AdVisor!

AdVisor is open-source and available under the MIT License.

We are excited to see how you can help us grow and improve this platform. Let's optimize digital marketing strategies together with AdVisor!