- Executive summary
- Goals and KPIs
- Current facts (what are the statistics and KPIs now)
- Current problems
- Competitive Analysis (each compeditor it's own page)
- User Journey (flows)
- Design updates (mockups, wireframes. branding, templates etc)
- Targeted KPIs
- Technical analysis and approach (functionalities, services, integrations)
- Recommended Roadmap (versions, timesheet, deadlines)
- System and Application diagram