diff --git a/apps/api/src/app.module.ts b/apps/api/src/app.module.ts
index 5dd2a03ec44..d9c31a884f6 100644
--- a/apps/api/src/app.module.ts
+++ b/apps/api/src/app.module.ts
@@ -38,6 +38,7 @@ import { ApiRateLimitInterceptor } from './app/rate-limiting/guards';
 import { RateLimitingModule } from './app/rate-limiting/rate-limiting.module';
 import { ProductFeatureInterceptor } from './app/shared/interceptors/product-feature.interceptor';
 import { ResourceThrottlerInterceptor } from './app/resource-limiting/guards';
+import { AnalyticsModule } from './app/analytics/analytics.module';
 
 const enterpriseImports = (): Array<Type | DynamicModule | Promise<DynamicModule> | ForwardReference> => {
   const modules: Array<Type | DynamicModule | Promise<DynamicModule> | ForwardReference> = [];
@@ -132,6 +133,10 @@ if (process.env.SENTRY_DSN) {
   });
 }
 
+if (process.env.SEGMENT_TOKEN) {
+  modules.push(AnalyticsModule);
+}
+
 if (process.env.NODE_ENV === 'test') {
   modules.push(TestingModule);
 }
diff --git a/apps/api/src/app/analytics/analytics.controller.ts b/apps/api/src/app/analytics/analytics.controller.ts
new file mode 100644
index 00000000000..0e1560818e0
--- /dev/null
+++ b/apps/api/src/app/analytics/analytics.controller.ts
@@ -0,0 +1,22 @@
+import { Body, Controller, Logger, Post, UseGuards } from '@nestjs/common';
+import { SkipThrottle } from '@nestjs/throttler';
+import { AnalyticsService, UserAuthGuard, UserSession } from '@novu/application-generic';
+import { IJwtPayload } from '@novu/shared';
+
+@Controller({
+  path: 'telemetry',
+})
+@SkipThrottle()
+export class AnalyticsController {
+  constructor(private analyticsService: AnalyticsService) {}
+
+  @Post('/measure')
+  @UseGuards(UserAuthGuard)
+  async trackEvent(@Body('event') event, @Body('data') data, @UserSession() user: IJwtPayload): Promise<any> {
+    await this.analyticsService.track(event, user._id, data);
+
+    return {
+      success: true,
+    };
+  }
+}
diff --git a/apps/api/src/app/analytics/analytics.module.ts b/apps/api/src/app/analytics/analytics.module.ts
new file mode 100644
index 00000000000..c14b17e1c8d
--- /dev/null
+++ b/apps/api/src/app/analytics/analytics.module.ts
@@ -0,0 +1,12 @@
+import { Module } from '@nestjs/common';
+import { AnalyticsController } from './analytics.controller';
+import { SharedModule } from '../shared/shared.module';
+import { AnalyticsService } from '@novu/application-generic';
+import { AuthModule } from '../auth/auth.module';
+
+@Module({
+  imports: [SharedModule, AuthModule],
+  controllers: [AnalyticsController],
+  providers: [AnalyticsService],
+})
+export class AnalyticsModule {}
diff --git a/libs/shared-web/src/utils/segment.ts b/libs/shared-web/src/utils/segment.ts
index c5036fc9ec6..a48f965e150 100644
--- a/libs/shared-web/src/utils/segment.ts
+++ b/libs/shared-web/src/utils/segment.ts
@@ -1,5 +1,6 @@
 import { AnalyticsBrowser } from '@segment/analytics-next';
 import { IUserEntity } from '@novu/shared';
+import { api } from '../api';
 
 export class SegmentService {
   private _segment: AnalyticsBrowser | null = null;
@@ -21,12 +22,15 @@ export class SegmentService {
     this._segment?.identify(user?._id);
   }
 
-  track(event: string, data?: Record<string, unknown>) {
+  async track(event: string, data?: Record<string, unknown>) {
     if (!this.isSegmentEnabled()) {
       return;
     }
 
-    this._segment?.track(event + ' - [WEB]', data);
+    await api.post('/v1/telemetry/measure', {
+      event: event + ' - [WEB]',
+      data,
+    });
   }
 
   pageView(url: string) {