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analytics.theory.txt
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analytics.theory.txt
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To do:
- see Software list in to_learn.txt for what to do
- check legality of privacy
- create awesome-analytics, including github.com/sindresorhus/awesome/blob/master/create-list.md
To categorize:
- octo.ai
Features of Analytics:
- metrics:
- base:
- pageviews/duration metrics: Pf C HE O F G CT GS CL W M GU CB GA I SP HL P SS
- custom events: Pf C HE O G CT GS CL W GU I S SP L K UT
- UI element interaction: Pf H HE O F G CT CL P
- monetary events (sum instead of frequency) (shopping cart): Pf C F G CT GS W GU I SP HL L K SS
- advanced:
- computed events (based on other events): Pf HE O
- UI element impression: Pf SP
- scrolling: GS CB SP
- links:
- click (including pageview->click and hover->click duration/ratio): CT SP
- hover (including duration, order and pageview->hover): CT
- audio/video: GS
- HTML5 history support: CT CL
- downloads: CL S HL
- website's search engine keywords: Pf W
- close tab: F
- non-idle duration time:
- using pings: GS CL CB
- using pageviews: HL G
- RSS feed: M
- pings: SP
- article author: CB P
- ads: CT, SP
- page depth: HL
- sections, page groups: HL P
- in|out-of-viewport: M
- form controls interaction:
- interacted with once: H CT UT
- abandonment (and funnel): H CT UT
- validation failed: H CT
- duration to fill in: H CT UT
- filled several times: H CT UT
- left blank: CT
- native app:
- basic support: Pf HE Pn O G W CB I SP SS
- appstore:
- basic: Pn
- demographics:
- age: G
- gender: G
- interest: G
- IoT:
- basic: SP
- server-side:
- import server logs: Pf GU
- proxy (no JavaScript): SS
- source:
- traffic source L/keywords: Pf HE O F G CT GS CL W M GU CB GA S HL P K SS
- traffic source (social media): CB HL
- traffic source query variable (campaign): G CT CL I HL
- page transitions (L to URL): Pf F G CL I S HL K UT
- page transitions (UI element to L): G
- reloads: HL
- single access page (entry page === exit page): HL
- agent:
- browser: Pf C HE O F G CT GS CL M GU GA S SP HL SS UT
- device: Pf C HE O F G CT GS CL M GU CB GA S SP HL P SS UT
- network data speed: SS
- network protocol (wifi, etc.):
- internet provider: Pf O CL S
- geolocation countries: Pf C HE O G CT GS CL GU CB GA S SP HL L SS
- geolocation cities: Pp C HE O CL S SP HL L SS
- timezone: SP
- company: O CL SP
- universities/colleges: HL
- language: Pf G CT GS CL SP SS
- keyboard type: SS
- crawler
- performance:
- page generation time: Pf F CT CB
- server generation time: CB
- network bandwidth: Pp
- uptime: CL SP
- errors/console: CT W SP L
- RSS feed items over a graph: GS
- email:
- sent: GS W SP
- deferred/hard-bounced/soft-bounced/delivered: GS SP
- removed/spam: GS SP
- open: F GS W SP
- click: F CT GS W SP
- drafted: W
- replied: W
- unsubscribe: GS SP
- newsletter signup page/popup: F
- phone:
- start call: SP
- stop call: SP
- social media:
- Twitter mentions: GS CL CB
- likes/shared/followers: CB SP P
- exclusion:
- crawlers detection: Pp G CL
- custom: G CT CL HL
- transformation:
- event value regexp -> transformation: G
- combining event values in same|new event: G
- event value regexp -> new event: G
- user/session:
- user-level data: Pn Pp (limited) C HE O F CT GS CL W SP L K
- user profiles: GS CL W SP
- automatically add public info to user profiles (e.g. social media presences): GS
- session-level data: Pn HE O CT CL PW SP
- first visit: O F CT CL CB S SP HL P
- [time since] first/last visit: HL
- data validation:
- schema validation: SP
- invalidate data reporting: SP
- schema migrations: SP
- data interaction:
- graph manipulation (ranges, filter, type): Pf C HE O G CT CL W I S HL P K UT
- crosstabulation: HE G CL HL P K
- time of day/week/month: HL
- comparison to average day/period, minute-wise: CB P
- customizable dashboards: Pf G HL
- graph comments: Pf
- search bar: O CT GS CL P L
- data visualization:
- funnels: Pn H C HE F G CT CL W I K
- geolocation map: Pf G GS CL W GU CB GA S HL L
- cohort report / retention matrix: C HE F G W I K
- heatmaps:
- click: H CT CL GU UT
- detailed clicks (show each individual click instead of blurring out): UT
- move: H CT UT
- scroll: H CT UT
- attention (scroll*duration): CT UT
- reversed heatmaps (not clicked is black, clicked shows the website): UT
- treemap graphs: Pp
- tooltips/overlays info on real site:
- generic: Pf CL GU CB S
- over links: CB
- max scrolling: CB
- add UI event tracking, with suggested event type: K
- data analysis:
- customer segments: Pf HE O F CT GS CL W I S HL
- prediction: GS
- session replays:
- basic: CT UT
- whitelist pages to record: CT
- differentiate between different touch events (tap, double tap, pinch+zoom, swipe, drag, drag start, drag end,
hold, release): UT
- share replays: UT
- programmatic/other usage:
- imports: G CT
- exports: Pf HE O F G CT GS CL S HL P
- exports (RSS): CL
- formatted exports (reports): F G W CB P
- forwards to own storage: SP (Redshift, ElasticSearch, PostgreSQL, Kinesis, S3)
- report API: G
- REST API: Pf C O G GS CL W CB GA I S SP P L SS
- whitelabel REST API (custom domain for reselling API): CL
- webhooks: GS W SP L
- query language (including SQL): C HE W I P L
- plugins: Pf
- integrations:
- add tracking code to others (e-commerce, C, static sites, forums, surveys, etc.): Pf (50+), HE (3), CT (20+),
GS (7), CL (10+), W (1), GU (8), CB (3)
- track emails: GS (5), W (5)
- send emails: W (1)
- send S/MMS: W (1)
- send Facebook messenger messages: W (1)
- dashboards: GS (5)
- CRM (read user profile): W (5)
- CRM (create/modify user/task): W (5)
- ticket system, communication platforms (create message): W (10+), CB (1)
- A/B testing: W (1)
- voice of customer: W (1)
- notifications:
- email reports: Pf G CT GS W CB S HL P
- reports (other protocols than emails): Pp W
- alerts (email): Pp G CT GS CL W CB L
- alerts (browser|push notifications): CL W CB L
- alerts (S): CB
- A/B testing, personalization:
- condition:
- event
- event + event value: F W
- previous event / current property (e.g. browser, etc.): SS
- trigger:
- UI action: F G CT W CB P K
- resource (not only page) L: SS
- page L/redirect: F, SS
- email: F GS W
- S/MMS: W
- Facebook messenger: W
- custom JavaScript: W
- surveys/polls: W
- calls to other REST APIs (integrations): W
- reaction to trigger (e.g. dismiss) is tracked with events: K
- administration:
- many sites aggregation/comparison: Pf HE G GS CL W CB GA S SL P L UT
- user permissions: Pf HE G CL W CB S SL P L
- custom look&feel: Pp S
- sandbox account for testing: W
- voice of customer:
- polls/surveys:
- simple: H F
- elaborate: UT
- card sorting (type of question to associate words with categories): UT
- heatmaps (detailed clicks): UT
- distribution:
- popup inside website: UT
- email: UT
- social media: UT
- question logic: UT
- survey-recruiting-ads: H
- integrations:
- research panel company: UT
- performance:
- realtime Pf HE H C O F GS CL W GU CB GA I SP P L
- requests queueing/batch: Pp CL I
- request rate customization:
- whitelist pages to track: H
- only track a sample of visits: H S
- proxy optimization (caching, concatenation, CDN, etc.)
- security/privacy:
- privacy-friendly (self-hosted, opt-out): Pf SP
- click fraud:
- repeat clicks: HL
- clicks by country: HL
- use IP-tracking if cookies disabled: HL
- generating fake visits: Pp G
- cross-site ads: G
- pixel tracking (no-JavaScript environment, e.g. third party websites (e.g. Github README) or emails): SP
- SEO:
- improvement suggestions: GU
- Google Page Rank: GU
- Alexa Rank: GU
- search position: GU
- word frequency: GU
Features of Session replays + heatmaps + form analytics:
- metrics:
- base:
- pageviews/duration metrics: CE
- advanced:
- links:
- click:
- pageview->click: CE MF
- hover->click duration/ratio: MF
- order: SC
- last click->click: SC
- hover:
- duration: MF
- order: MF
- pageview->hover: MF
- non-idle duration time:
- using pings: DI
- HTTP requests: UR
- flagged events (action that likely to be a UX problem): UR TC FS
- multiple logins
- errors
- performance
- rage (consecutive same event)
- dead event (event without listener)
- UX score: UR
- form controls interaction:
- interacted with once: IN MF SC DI MS NL LO
- abandonment (and funnel): IN MF SC DI MS NL LO
- validation failed: IN DI
- duration to fill in: SC IN MF SC DI MS NL LO
- time to start: LO
- filled several times: SC MS NL LO
- left blank: MS
- input size: MS
- order: LO
- native app:
- basic support: UC
- launch: AS
- crash: AS
- browser extension instead of snippet: FS
- source:
- traffic source URL/keywords: CE IN MF SC MS HO LO FS
- traffic source query variable (campaign): CE MF SC DI MS LO FS
- agent:
- browser: CE IN MF SC DI MS HO NL LO AS UC FS SC
- device: CE IN MF SC DI MS HO NL LO AS UC FS SC
- internet provider: MF
- geolocation countries: CE DI UR MS HO NL LO AS UC FS
- geolocation cities: HO AS FS
- company: DI
- language: MF DI LO
- performance:
- page generation time: DI SC
- errors/console: DI LO FS
- exclusion:
- crawlers detection: LO FS
- custom: MS FS
- user/session:
- user-level data: (limited) CE IN MS LO UC FS SC
- user profiles: FS
- session-level data: CE IN MF DI MS AS FS SC
- first visit: CE IN AS FS
- data interaction:
- graph manipulation (ranges, filter, type): MF SC DI MS NL LO AS UC FS
- customizable dashboards: LO
- graph comments: SC MS UC FS
- search bar: SC
- time of day/week/month: CE
- data visualization:
- funnels: IN MF SC DI HO LO AS UC FS
- geolocation map: MF UR HO LO FS
- heatmaps:
- click: CE IN MF SC DI MS HO NL LO
- detailed clicks (show each individual click instead of blurring out): CE UT
- touch events: AS UC
- move: IN MF SC DI MS HO NL LO
- scroll: CE IN MF SC DI MS NL LO AS
- attention (scroll*duration): MF SC MS
- zone stats (select regions, then shows click/move/etc. stats on each region): CE MS NL
- set transparency (of heatmap over screenshot): CE
- tooltips/overlays info on real site:
- over links: CE MF
- heatmap: CE
- session replays:
- what's recorded:
- user events (i.e. what users do):
- mouse:
- click|dblclick|contextmenu|wheel
- mousedown: SC CE
- mouseup: SC
- mousemove: SC
- mouseover|mouseout
- touch: touchstart, touchmove, touchend, touchcancel: SC
- higher-level:
- double tap, pinch+zoom, swipe vs drag, tap vs hold
- multitouch: SC
- keyboard:
- keydown|keyup: SC
- input
- scroll:
- viewport: SC CE
- DOM elements: SC
- resize: SC
- device orientation: SC
- device rotation
- device motion
- mobile device sensors: vibration, ambient light, proximity, battery status
- print
- submit: SC
- unload: SC
- focus|blur:
- window: SC
- DOM elements: SC
- fingerprints target element:
- with HTML attributes (id, name, type, attribute, class, parent ID, etc.): CE SC
- with custom HTML attribute: CE SC
- container elements (any event inside should be considered homogeneous): CE
- exclude:
- HTTP2 pre-rendering: SC IN
- programmatic events (i.e. what the browser does, and we might want to know it):
- online|offline
- XHR, websocket
- state (including changes) (i.e. how page looks like to users):
- gets screenshot server-side based on URL: CE
- visible HTML/CSS:
- visibility of elements: SC
- should still work: CSS queries, CSS selectors, shadow DOM
- CONTROL:
- value|checked: SC
- intedeterminate
- validitationMessage, validity.valid
- URL: SC
- focus (including tab index)
- selection: SC
- scroll delta:
- viewport: SC CE
- DOM elements: SC
- resources:
- <object|embed>:
- state
- plugins to support
- <iframe|frame>: CE
- <audio|video>: state, currentSrc
- <canvas>: state
- popups: CE
- web notifications
- console
- browser zoom: SC
- agent properties (i.e. what's the browser like, so we can reproduce how page looked like to users):
- user-agent
- viewport size: SC
- browser default font type|size
- CSS4 media queries:
- aspect-ratio
- device orientation
- colors (bits/channel, number of indexed colors, monochrome)
- progressive/interlace (for tv)
- grid 1|0
- screen|print|speech
- resolution
- CSS4 media queries
- anything that would be valuable for analytics
- problematic points:
- event.stopPropagation()
- sensitive values:
- specified element: CE SC
- still show first|last characters: SC
- elements that look like passwords, credit cards: SC
- any text (scrambling)
- resources:
- types:
- HTML: HTML import, <img>, <video|audio>, <iframe>
- CSS: file itself, @font-face, cursor, background-image, border-image-source, list-style-image, content
- if URL cannot be accessed:
- resource not available anymore
- authentication problem:
- let users provide screenshots themselves: CE (use Chrome extension)
- add instructions (e.g. sidebars, modals)
- player:
- remove from video when visitor is idle: IN MS NL LO UC FS
- replay speed: IN LO UC FS
- export to video: IN AS
- export to image/PDF: CE
- export to CSV: CE
- video quality: AS
- visual indicator on console errors: FS
- works with CSS transitions/animations
- sharing:
- share: CE IN MS NL UC FS
- password-protected share: UC
- embed: FS
- programmatic usage:
- integrations (add session replays to others):
- analytics: SC DI MS FS
- A/B testing platforms: SC LO
- voice of customer: SC FS
- ticket systems: MS FS
- loggers: FS
- REST API: IN SC MS NL FS
- privacy:
- opt-out:
- general: LO
- check NAVIGATOR.doNotTrack: CE
- performance:
- realtime: MF DI MS LO AS
- requests queueing/batch: SC MS LO
- request rate customization: MF
- only track:
- specific visits:
- random: SC DI MS AS CE
- IP: CE
- according to metadata/agent/user/session data: AS
- when on specific network protocol (wifi, 3g, etc.): AS
- after specific event: AS
- specific pages: SC AS UC FS MS
- specific regions
- proxy optimization (caching, concatenation, CDN, etc.)
- self-imposed limit per day/session: AS
- programmatic/other usage:
- exports: MF SC DI
- REST API: CE
- whitelabel REST API (custom domain for reselling API): MS LO
- query language (including SQL): UR
- integrations:
- add tracking code to others (e-commerce, CMS, static sites, forums, surveys, etc.): MS, HO, NL, LO
- notifications:
- alerts (email): SC DI
- alerts (FTP): SC
- administration:
- many sites aggregation/comparison: MF DI MS LO
- user permissions: CE MF DI LO
- on-premise: UR
- polls/surveys:
- simple: MS LO
- support:
- chat:
- basic: LO
- show operators mouse: LO
- multiple chats: LO
- user profile: LO
- private chat with other operators: LO
- typing preview: LO
- transfer chat: LO
- opens on events: LO
- pricing:
- gated features: CE IN MF PE NL
- when going through features again, need to mark the ones that are geated features
- free: YM
- unknown: TC FRS SMH
- packages:
+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| Packages ($) | pageviews/$ | sessions/$ | URL/$ | domain/$ | user/$ | months storage | free trial | free packages |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| HMM | 100-200-...-900-1000 | 1000000 + 100$ | | unlim | 1/100 | unlim | | | 1000000 pageviews |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| SHE | 20-50-100-150 | 5000-350000 | | | unlim | | 1-4 | | |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| HO | 25-50-100 | | 600-2500 | unlim | | | 1 | 2 weeks | |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| LO | 10-20-50-100 | 2500-5000 | | | 1/10-6 | 1/5 | 1 | 1 week | |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| MS | 30-80-150-300 | | 500-850 | | 1/30-0 | | | | 100 sessions |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| SV | 80-150-500 | | 375-700 | unlim | 1/30-50 | 1/15-20| 1 | 2 weeks | 1000 sessions |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| FS | 200-400-850 | | 125-600 | | | | | 2 weeks | |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| SC | 50-150-275-500 | | 300-500 | | | | 1 | 1 week | |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| CE | 10-20-50-100 | 1000-2500 | | 1/1 | | | | 1 month | |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| IN | 40-80-150-300 | | 125-400 | | 1/40-15 | | | | 100 sessions |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| NL | 60-155-300-600-875 | | 150-350 | | | | | | 1000 sessions |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| MF | 15-300 | | 70-330 | | 1/20-10 | | 1-3 | | 100 sessions |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| LP | 20 | | 250 | 1/4 | | | 2 | | 200 sessions |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| PE | 10-50-100 | 1000-1250 | | 1/2 | 1/2 | | 1/12 | 2 weeks | 1000 pageviews |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| HMT | 30-50 | host ourselves | | | | | | | |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| DI | 1000-... | 250 | | | | | | | |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
| UR | 2500 | | | | | | | | |
+-----+---------------------------+------------------------+-----------------------+---------+------------+--------+----------------+------------+-----------------------------+
Web analytics:
- hotjar (H): cheaper because only collect data on-demand and on a sample of users. Includes survey/polls. Focus on only most important analytics features, including heatmaps.
- calq (C): basic features, expensive
- heap (HE): non-programmer-friendly features, expensive
- OpenTracker (O): decent features, company identification
- FoxMetrics (F): decent features, expensive
- Clicktale (CT): nice heatmaps, session replays
- GoSquared (GS): good all-round features, nice UI
- Clicky (CL): good all-round features, cheap
- Woopra (W): good programmer-friendly features and inregrations
- Mint (M): cheap, few features
- GoingUp (GU): free but few features. Includes SEO tools.
- chartbeat (CB): decent all-round features, good in-site widget, focus on publishing industry
- gauges (GA): cheap, very few features
- indicative (I): very few features, focus on custom events + queries
- statcounter (S): cheap because collect sample, and few features
- Hitslink (HL): decent all-round features, cheap. Interesting/original metrics (but no custom events). Click fraud. Dashboard customization.
- parsely (P): decent all-round features. Focus on publishing industry.
- loggr (L): cheap, very few features
- kissmetrics (K): few features, expensive. Focus on non-developer friendly features, i.e. adding UI interaction events or triggers withour coding
- histats (HS)
- whos among us (WAU)
- sitemeter (SMT)
- etracker (ET)
- shinystat (SHS)
- honeytracks (HT)
- countly (COL). Open-source?
- alexa (AX)
- amplitude (AMP)
- mixpanel (MP)
- useitbetter (UIB)
- formisimo (F)
- looker (LK)
- New relic APM (NRA)
- webtrends (WT)
- iperceptions activerecognition (IPR)
- visistat (VS)
- leadroid (LD)
- lytics (LYT)
- a1webstats (A1)
- angelfish
- visual IQ
- statvoo
- Google Analytics (G), including:
- autotrack
- whatagraph
- robflaherty scroll-depth
- robflaherty riveted
- analyze.ly
- adometry
- google analytics mobile
- google analytics 360
- Adobe Marketing Cloud (AMC)
- IBM coremetrics (IBC)
- comscore (CS)
- AT internet, XiTi (ATI)
- open source:
- piwik: free (Pf), plugins (Pp), non-free (Pn): featureful, mostly open-source
- micro-analytics: Node.js microservice, to track views only
- fair-analytics
Session replays + heatmaps + form analytics:
- importance B:
/ crazyEgg (CE): heatmaps only.
Sends DOM event info on scrolling and document.onmousedown
+ inspectlet (IN): Can export to video. User-level data.
- mouseflow (MF): click/hover good stats with site overlay. Good filtering/crosstabulation.
- lucky orange (LO): Great all-round features. Support chat. Polls. Log errors.
- Fullstory (FS): pretty good session replay but no heatmaps nor form analytics. Good on privacy/security.
- importance C:
- heatmap.me (HMM)
+ sessioncam (SC): good integrations.
Polls for DOM change and sends normalized version of DOM (including form controls value)
Sends info about width, height, scale, URL, referrer, user ID, session ID, page load statistics
Listens to mousemove, touchstart, touchmove, touchend, touchcancel, orientationchange, links mouseleave|mousedown, mousedown|up, scroll, resize, focus|blur, submit,
beforeunload, onkeydown|keypress (uses DOM fingerprints)
- ptengine (PE)
- MouseStats (MS): Good overall.
- heatmaptracker (HMT)
- UserReplay (UR): very basic session replay. Focus instead of flagged events.
- DecibelInsight (DI): good all-round features
- importance D:
- seevolution (SV)
- Hoverowl (HO): Limited features.
- lightedpages (LP)
- Navilytics (NL): integrated inside VWO.
- simple heatmaps (SHE)
- importance Z:
- Tealeaf CX (TC): good all-round features. Log errors and flagged events.
- foresee replay (FRS)
- Yandex Metrica (YM)
- sumome heatmaps (SMH)
- to sort:
- Kuoll
- native apps:
- importance B:
- appsee (AS): Good all-round features.
- importance C:
- UXCam (UC): Decent all-round features.
- importance D:
- watchsend
Native apps analytics (analytics + attribution + appstore):
- go back to previously documented as "native app support", and check what is actually supported
- Upsight (US)
- Tune (T)
- Adjust (AJ)
- Appsflyer (APF)
- TapStream (TS)
- Apsalar (APS)
- Flurry analytics (FA)
- Localytics (LL)
- Game analytics (GAA)
- infinario (INF)
- appanalytics.io (APP)
- swrve analytics (SWA)
- appfireworks (APW)
- Appcelerator analytics (APA)
- Amazon mobile analytics (AM)
- Microsoft Azure Mobile Engagement (MM)
- apple app analytics (AAA)
Company identification:
- whoisvisiting
- gatorleads
- demandbase
Tag manager (visual editor to track events and add analytics libraries):
- Popcorn metrics (PM)
- Google tag manager (GT)
- 7tag (7T)
- ensighten (ESG)
- tealium IQ (TIQ)
- tagcommander (TGC)
Abstraction layer:
- segment (SG)
- keen.io (KO)
- nstack
- snowplow (SP):
- requires big setup but very flexible/powerful
- Everything requires manual setup or expensive managed solution
- Does not provide any data visualization/manipulation, only deals with getting events
- Divided in several stages:
- trackers: client-side HTTP requests
- collectors: log HTTP requests
- enrich: add information server-side (e.g. user profile, geolocation, wheather info, etc.)
- storage: to any storage
- data modeling: produce datasets/series
- analytics: data visualization/manipulation
A/B testing, multivariate testing:
- go back to previously documented as "A/B testing support", and check what is actually supported
- sitespect: proxy that determines resource URL according to client properties/events (e.g. randomness or purchase events). Can also do some speed optimization.
- https://abtest.io/
- https://blog.acolyer.org/2017/09/25/a-dirty-dozen-twelve-common-metric-interpretation-pitfalls-in-online-controlled-experiments/
- optimizely
- VWO
- abtasty
- convert.com
- hiconversion
- monetate
- optimost
- kameleoon
- avenseo
- conductrics
- maxymiser
- changeagain
- marketizator
- zarget
- sigopt
- open source:
- planout.js
- alephbet
- sendwithus confidence
- seatgeek sixpack
- https://github.com/dollarshaveclub/study
- native apps:
- swrve
- arise.io
- leanplum
- apptimize
- taplytics
- tune.com
- open-source:
- switchboard
Personalization:
- barilliance
- personyze
- apptus
- certona
- gravity
- clerk.io
- hugefly
- evergage
- richrelevance
- commercesciences
- geolify
- instant.cm
UX testing (session replay with webcam and instructions):
- no panel recruiting:
- UsabilityTools (UT): can pay for recording-only features (cheaper). Decent all-round features. Include voice of customer and surveys focused on UX testing.
- userzoom (UZ)
- uxtesting (UXT)
- konceptapp (KA)
- uxeria (UXE)
- uxprobe (UXP)
- morae
- native apps:
- lookback
- validately
- with panel recruiting:
- userbrain (UB)
- usertesting.com, peek.usertesting.com (UST)
- trymyui (TMU)
- whatusersdo (WU)
- userbob (UBO)
- usersthink (USH)
- native apps:
- playtestcloud
- userlytics
- testfairy
Beta-testing:
- betaeasy
- prefinery
- centercode
- native apps:
- hockeyapp
- applause beta management
- appaloosa
- ubertesters
- testpoke
- instabug
Idea management:
- hunchbuzz
- userecho
- allourideas
- the idea wall
- crowdicity
- innovationcloud
- crowdworx
- spigit
- exago
- includer.io
- organisedfeedback
- ideascale
- kindling
- vetter
- planbox innovate
- idearium
- itonics
- hype innovation
- qmarkets
- brightidea
- nosco
- soapbox
- viima
- yambla
- feedback road
- mindmatters flagpole
- ideaglow
- innocentive
- innovationcast
- chaordix
- imaginatik
- boxwire
- open source:
- digitpost labs
- linnovate openideal
Reviews:
- yotpo
- power reviews
- grade.us
- review trackers
- shopper approved
- feefo
- reevoo
- feedbackfive
- rating-system
- bazaarvoice conversations
- powerreviewsexpress
- customerlobby
- getfivestars
- reputationranger
- cxgroup
- reviewinc
- feedbackgenius
- re-vu
- reziew
- rating-widget
- chatmeter
- trustbadge
- native apps:
- appbot
- launchkit review monitor
No-registration polls:
- polls.cc
- poll.ly
- pollcode
- pollsnack
- micropoll
- pollmaker
- misterpoll
- easypolls.net
- webpolls.eu
- pollmill
- polljunkie
- pollhost
- webpollgenerator
- freepolls
- opinionpower
- ballot-box
- simplesample
- yarp
- open-source:
- gh-polls
General surveys:
- polldaddy
- surveygizmo
- surveymonkey
- typeform
- getfeedback
- clicktools
- zoho surveys
- surveyexpression
- fluidsurveys
- proprofs
- surveyfactory
- survey analytics
- survmetrics
- survata
- surveyswipe
- surveypocket
- qualtrics
- interceptum
- checkbox
- client heartbeat
- surveyanyplace
- checkmarket
- sogosurvey
- questionpro
- polleverywhere
- responster
- smartsurvey
- rationalsurvey
- surveymoz
- murvey
- surveynuts
- esurveyspro
- esurveycreator
- popsurvey
- kwiksurveys
- questionform
- objectplanet opinio
- objectplanet easypolls
- inquisium
- surveyplanet
- createsurvey
- stellarsurvey
- snapsurveys
- keysurvey
- hostedsurvey
- surveysystem
- marketsight
- opinionmeter
- dooblo
- loopsurvey
- zwoor
- quicktapsurvey
- icapture
- easygoingsurvey
- grapevine surveys
- vista-survey
- zarca
- classapps
- statpac
- nebu
- surveyshare
- zipsurvey
- surveygoo
- netq survey
- esurv
- surveyonics
- surveytool
- surveymethods
- soorvey
- obsurvey
- surveytracker
- apian surveypro
- customerthermometer
- harvestyourdata
- surveywriter
- surveyworld
- quizrevolution
- quizegg
- equizzer
- surveyact
- surveymonster
- feedbackify
- surveystatz
- getinsights.co
- open-source:
- limesurvey
- liquidfeedback
- survey.js
Social media polls:
- twtpoll
- wedgies
Features feedback:
- opinionlab
- feathub
UX surveys (i.e. has instructions):
- optimal workshop
- groupquality
- zurb verify
- usaura
General survey widgets:
- survicate
- iperceptions activeresearch
- feedback lite
- getsitecontrol
- getaninsight
- qualaroo
- medallia
- informizely
- native apps:
- askingpoint
Satisfaction survey widgets:
- feedbackstr
- brevada
- kampyle
- usabilla
- satsum
- getsmily
- feedbackfish
Features feedback widgets:
- userrules
- userreport
- uservoice
- useresponse
- usersnap
- idea.informer
- intercom
- pageproofer
UX surveys widgets (i.e. has instructions):
- usabilityhub
- loop11
- native apps:
- dscout
NPS:
- promoter.io
- wootric
- asknicely
- npsmonitoring