Meow analytics

[DumboOctopus]

Meow analytics page

Figma

Ideal Analytics Page:

• compare data across all meows
• be able to find out: ideal meow length, ideal meow time for each section, ideal meow art
• average click rate over time, average engagement quarterly, yearly, twitter, facebook,
• for each meow: shows engagement over time for that particular meow
• having the raw numbers is best. Generalized: avoid complicated statistical calculations and give the user an idea of whats going on when you do.
• export to google sheet

Metrics

1. click rate (seperate field for facebook and twitter)
2. likes (seperate field for facebook and twitter)
3. comments (seperate field for facebook and twitter)
4. reacts (facebook specific)
5. retweet (twitter specific)
6. engagement = function(likes, comments, retweets, ...) (to be determined)

Filters

see figma. Everything except engagement and word count. We will want something with word count eventually but I'm not exactly sure how we should do that. (should we have intervals? that wouldn't be too user friendly).

Graphs

1. Statistic (e.g average click rate, etc) over time (all filters applicable to this). For this, we will sample every hour for the first 48 hours after publishing (for now, we will include night time since students are in many timezones)

Graphs that need revision/more details

2. result (e.g 11:40 am) in a box: Given the filters and given a metric (e.g average click rate), calculate the ideal meow length, ideal meow time. TODO: for meow length and meow time, this might be better as a bar chart. This is being merged with 1for now. We don't have a clear way to calculate ideal meow time because we don't know how long it takes for engagement to level off.
3. horizontal bar chart: Top tags of all meows that match filters. Sorted by metric (e.g average click rate)
4. vertical bar chart: metric separated by section

Other

1. We will not use pie/donut charts for these reasons